KardiaChain & Theta Network Join Hands To Foster Blockchain Live Streaming And eSports

3 min readDec 15, 2020

The esports and live streaming industries have been fast-growing markets, not only in traditional video platforms but also within the blockchain industry, where the top projects are seeing meaningful adoption. The global video streaming market is expected to grow at a compound annual growth rate of 20.4% from 2020 to 2027 to reach USD 184.2 billion by 2027. Innovations such as blockchain technology and Artificial Intelligence (AI) are set to vastly improve video quality and expected to boost the overall market growth. (https://www.grandviewresearch.com).

KardiaChain made its debut in the esports industry in April this year, when the Finale of Arena of Valor was held. Users cast their predictions for two competing teams. It was a successful use case and met an important milestone in our roadmap. Recently, our CEO, Tri Pham, held a live AMA session on the Theta streaming platform to announce our flagship product, KAI Membership. During the event, Kardians around the globe experienced a smooth and engaging live video stream, all powered by blockchain technology with peer-to-peer video delivery and token rewards. Users now have a complete experience on KardiaChain Esports, including the ability to predict the winning team, donate to their favourite team, watch related videos, and follow their streamers of choice and earn rewards by creating engaging content.

We are excited to welcome Theta to our esports ecosystem and our fast-growing community. Theta Network is the leader in blockchain-based live streaming and decentralized video with a vast user base and audience. Our audience at esports.kardiachain.io is complementary to Theta Network with shared interests and content, and will ultimately benefit both of our platforms through increased user retention and engagement. Theta’s video delivery protocol powered by users will be a vital addition to our enhanced user experience on esports.kardiachain.io, providing even more personalized experiences and engaging interactions. Further, the reduced cost of delivering video streams is the key for our platform influencers, driving more innovation and unique business models, better quality, and increased earnings to all parties involved. In the end, users benefit by sharing their bandwidth and participating in a great community — a win-win for everyone!

About Theta Labs, Inc

Theta Labs, Inc. pioneered Theta Network, the leading video delivery network powered by blockchain technology, and THETA.tv, the next-generation esports entertainment platform. Theta enables existing video platforms to drive incremental revenues, and reduce content delivery network (CDN) costs. End users on Theta powered platforms earn rewards by relaying video on a peer-to-peer basis, utilizing their excess bandwidth on any PC, mobile, Smart TV or IoT device.

Theta’s enterprise validator program is led by global industry leaders including Google, Binance, Samsung, Blockchain Ventures, and Gumi Inc. THETA TV, the first platform to launch on the Theta Network, features 24/7 content from premium partners such as MGM Studios, World Poker Tour, Jukin Media’s FailArmy, and NASA. Other platform partners include MovieBloc, GFUEL and OTT media, entertainment, and peer-to-peer live streaming services. Theta’s strategic corporate investors include Samsung NEXT, Sony Innovation Fund, BDMI Bertelsmann Digital Media Investments, CAA Creative Artists Agency, and others. Learn more at www.thetalabs.org

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